Retail, Store, Shop



          Exclusive lounge should be personalized to suit customer’s identity. Usually a display or a touch-board is provided in the exclusive lounge and retail store, so the customer can navigate through certain content that interests him or her. However, we cannot see much of the system accompanied with sound. This may be due to the concern that the sound might disturb other guests who are just by-passers and not the intended audience. What if there’s a directional speaker that the sound beam is controlled and directed toward the intended audience only? This will definitely give a personalized experience only to the guests that are using the touch-board while not disturbing other exclusive guests. It takes a cutting-edge speaker technology to do just that. 



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